Extending a trade-fair experience across channels
Turning two trade-fair days into months of content
The task was to capture the special atmosphere of the CONCERA trade fair with more than 120 guests on a Westphalian estate. The logistical challenge: producing enough varied photo and video material within 48 hours to supply Instagram with high-quality content over the long term.
Maximum content output for digital reach
In just two days we created an emotional aftermovie in 16:9 and 9:16, additional social formats and professional event photos. The strategic highlight: 24 individual supplier videos that use partner reach as co-author posts and extend the trade-fair experience online.
Stay prepared and react with maximum agility on site
A lively event cannot be filmed rigidly from a script. Our approach balanced strong preparation with flexibility on site: we worked through the content checklist, including 24 supplier videos, efficiently while staying open to spontaneous emotional moments from the community.
Making-of — Inside the production