Staging craft emotionally across channels
Modernizing tradition during live operations
The 100-year-old traditional bakery Reker needed a new emotional image film. The logistical challenge: filming during full production without disrupting tightly timed baking processes. The footage also had to be planned in two formats from the start - landscape for branch screens and vertical for social media.
A strong brand film for every channel
The result is a high-quality image film that presents the craft with honesty. The multi-format planning delivered the right video variants immediately: the main film for screens in all 15 branches and tailored reels for social media.
Strategic focus and flexible authenticity
To avoid slowing down operations, we focused the concept on the essential core message before the shoot. A flexible shooting schedule allowed us to adapt to the bakery team’s workflows. Natural lighting, dynamic edits and honest interviews made the family company’s DNA tangible.
Making-of — Inside the production