Staging ELLE Decoration across borders
Charging a design collection with emotion across markets
Erismann is one of Europe’s leading wallpaper manufacturers. For the ELLE Decoration collection the task was to strengthen brand perception specifically in the French and British markets and to communicate the collection more emotionally to each audience.
Attention-grabbing reach across borders
The campaign turned the collection into a social-first experience and delivered standout reach across both markets — more than 2.5 million people reached, 596,000+ video views, an efficient €1.69 CPM and a 50% stop-scroll rate.
Interior design, beauty and storytelling combined
After a detailed market and audience analysis we developed a creative campaign concept that makes the collection’s designs tangible in an unexpected way. By combining interior design, beauty and storytelling we created a campaign that stages the brand’s aesthetic in a modern, social-first way.
Making-of — Inside the production