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Making Globus known in NRW
The Challenges
Building recognition in a new regional market
Globus was already well known in southern Germany, but in NRW the brand first had to build digital familiarity, trust and recognition. The content had to feel regional while still carrying the strength of the established brand.
The Result
Stronger visibility, trust and reach
The brand became tangible in the region’s digital channels. Through consistent campaigns, recognizable creative and close community work, Globus scaled its presence from zero to reach in the millions.
Our Approach
Social-first campaigns with a clear regional angle
We developed repeatable content pillars, produced large-scale campaigns and connected polished visuals with close community management. The launch became an ongoing content system instead of a one-off push.
Making-of — Inside the production