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Turning technotrans into a talent magnet
The Challenges
Reaching talent before they actively apply
technotrans needed a recruiting channel that did not feel like conventional job advertising. The challenge was turning real workplace insights, clear USPs and performance-ready creative into one system.
The Result
From attention to qualified applications
The new channel made technotrans more visible as an employer and turned reach into qualified leads. The campaigns delivered measurable performance while strengthening the employer brand.
Our Approach
Authentic workplace content as a recruiting system
We built Instagram and TikTok as recruiting channels, produced paid-ad campaigns and translated day-to-day work into short, tangible formats. The focus was on real people, the working environment and clear reasons to apply.
Making-of — Inside the production